WildAid’s mission is to end the illegal wildlife trade in our lifetimes. We envision a world where people no longer buy wildlife products such as shark fin, elephant ivory and rhino horn.
While most wildlife conservation groups focus on protecting animals from poaching, WildAid works to reduce global consumption of wildlife products by persuading consumers and strengthening enforcement.
WildAid's strategy for achieving this goal is to reduce demand for these products using our slogan:When the Buying Stops, the Killing Can Too.

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